30 January 2011

Jack Trout and brand diffusion

Here's Jack Trout on brand diffusion, first at GM (http://bit.ly/
ewjh2L ), then diffusion between brands of different companies (http://
bit.ly/g8CHry ).

His points are:

1) brand diffusion is common
2) it's due to muddled marketing thinking
3) it's bad for the company


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