How do you know failure? It is not as easy as it seems. Here, from CFO.com, is an article by McCann on the subject, for companies: http://www.cfo.com/article.cfm/14473961.
And so the first question that the priest asked -- the first question that the Levite asked was, "If I stop to help this man, what will happen to me?" But then the Good Samaritan came by. And he reversed the question: "If I do not stop to help this man, what will happen to me?"
Martin Luther King, "I've Been to the Mountaintop," Memphis
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