Here is a discussion of Zipf's Law, by the mathematician Steve Strogatz.
Zipf's Law is similar to Pareto's Law, the 80:20 Law.
Brad Evans
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And so the first question that the priest asked -- the first question that the Levite asked was, "If I stop to help this man, what will happen to me?" But then the Good Samaritan came by. And he reversed the question: "If I do not stop to help this man, what will happen to me?"