28 September 2010

This article (http://bit.ly/aU74r6) concerns the performance of
various wines in wine competitions. They found "that winning a gold
medal was significantly influenced by chance alone." I am not sure
what's the take-home message from the article, so obviously more work
needs to be done in this area. Here are some possible take-homes
(obviously an incomplete list):

1) If it tastes good, it is good. Don't worry what the experts say,
because they can't agree.

2) The wine experts, enthusiasts, and snobs (i.e., my brother-in-law)
have no idea what they're talking about, and they're fooling
themselves if they think they do. This is another example of the
Kruger-Dunning effect.

3) It's like the Coke-Pepsi taste tests. The message is: you're buying
the name on the label. The name is part of the tasting experience.

4) People couldn't tell the difference between neat alcohol mixed with
grape juice and a high-quality wine.

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