Here is Michael Munger, Chairman of Political Science at Duke, explaining opportunity cost ("the OC" traditionally refers to Orange County): http://bit.ly/cC0HPD.
And so the first question that the priest asked -- the first question that the Levite asked was, "If I stop to help this man, what will happen to me?" But then the Good Samaritan came by. And he reversed the question: "If I do not stop to help this man, what will happen to me?"
Martin Luther King, "I've Been to the Mountaintop," Memphis
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